Aboveit

In mid-2022, I designed a new visual identity for the consulting firm Aboveit. The identity focuses on the firm's primary resource, which is the people. Each individual is visualized with a dot, shining even when standing alone, and with the help of others, it can create new amazing things. The identity communicates Aboveit's strength in both the individual and diversity, putting the human being at the center. The concept of visualizing the individual through a dot comes full circle with the individual being the dot above the 'i' in the logo.

The identity opens up a new visual playground, allowing Aboveit to express and communicate what they want in a clear and concise, yet visually appealing, manner.